There’s nothing “basic” about great graphic design, but there are some easy elements to consider and some you should avoid before you start designing! Here’s a sneak peek into our members only resource this month: DO: Be Consistent with your Branding Beyond the use of your logo, typography, colors, and photos in a design, using them consistently (and correctly) is essential in launching and sustaining your brand. All these elements as a whole bring your brand to life! Your logo isn’t your whole brand, but it is the basis upon which you will build everything else. It’s the most visible branding asset that people will identify as you or your business. Be sure it is legible, not pixilated or stretched. If you don’t have a brand guide, consider investing in one to establish all of your brand elements – especially if you have a team of designers or are going to be outsourcing design work. Choose and use fonts (probably some used in your logo) consistently across your pieces. Same for colors – over time, the repetition of color usage, font usage, and your logo will solidify your ‘look’ and make yourself easily identifiable in a sea of businesses. [...]