Do you ever feel like the work communication never stops? Are you overwhelmed with your projects and need a place for all of it to go? Look no further! Let me introduce you to Basecamp. Basecamp is a website and an app. Everyone on your team can have a role. It has been super valuable to us at swHw so that we make sure and maximize our work hours so that we can ultimately maximize our time with our families! Let me breakdown the features for you: PING: a ping is similar to a text. You can ping one person or multiple people. If they set up notifications then they can be notified every time someone pings them. I’m sure you’re thinking, why ping if you can text? Well, it keeps everything in one place. I would recommend picking text or ping and stick to it. We have utilized pings so that we are all on the same page and it’s all in one place. CAMPFIRE: a campfire lets you have separate businesses/ministries. We have one set up for MCT, swHw, CTC and MCT Leadership. You can add certain people to specific ones. Within a Campfire, you have to-dos, [...]

To kick off National Business Women's Week, we hosted a LIVE Ask swHw webcast with Michelle Myers & Somer Phoebus. Check out the recording below! [vimeo id="187693484"]

As the Creative Director at She Works His Way, I have the opportunity of developing our marketing strategy, which includes social media content and all things visual. Much of what I do can often be focused on which post or photo will get the most likes, comments, shares, and overall interaction. So while social media is an incredible tool for our business and engagement on social media is very important, if we make that our ultimate focus, we can easily lose sight of the heart behind our ministry. Why is that? When we try to reach every one, we don't truly reach any one. It's easy to get tunnel vision around the goal of achieving the most likes, shares, or follows. But when we focus on creating content that everyone will agree with, our message becomes muddled and unclear. For example, a post with an inspirational quote about working hard may get more likes than a quote that calls us to surrender our lives completely to Jesus. But that's not the point. Our mission at swHw is to encourage women in leadership to run hard after Jesus and make Him the ultimate pursuit in our ministries and businesses. When [...]