As the Creative Director at She Works His Way, I have the opportunity of developing our marketing strategy, which includes social media content and all things visual. Much of what I do can often be focused on which post or photo will get the most likes, comments, shares, and overall interaction. So while social media is an incredible tool for our business and engagement on social media is very important, if we make that our ultimate focus, we can easily lose sight of the heart behind our ministry. Why is that?
When we try to reach every one, we don’t truly reach any one.
It’s easy to get tunnel vision around the goal of achieving the most likes, shares, or follows. But when we focus on creating content that everyone will agree with, our message becomes muddled and unclear. For example, a post with an inspirational quote about working hard may get more likes than a quote that calls us to surrender our lives completely to Jesus. But that’s not the point. Our mission at swHw is to encourage women in leadership to run hard after Jesus and make Him the ultimate pursuit in our ministries and businesses. When we accomplish that is when we feel truly successful.
We lose the opportunity to serve God and others well when we are trying to win the approval of all.
Galatians 1:10 says, “For am I now seeking the approval of man, or of God? Or am I trying to please man? If I were still trying to please man, I would not be a servant of Christ.” In an attempt to please the masses, we lose sight of our call to obedience. While certain posts may be more popular, they are completely empty without the fulfillment and purpose that comes from serving Christ first.
Popularity will fade. Purpose is eternal.
We can’t take our likes & follows & shares to heaven. But let’s remember what will last: God & people. Our hope at She Works His Way is to run everything through a filter of making Him & His good news known to as many people as we can, so that as many people as possible would come to know Jesus Christ as Lord & Savior. And that gives true meaning to everything we do, whether it’s popular or not.
“Do not store up for yourselves treasures on earth, where moths and vermin destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven, where moths and vermin do not destroy, and where thieves do not break in and steal.” Matthew 6:19-20
Creative Director & Ambassador of Buzz
Stay tuned for more info on Suzy’s iPhonography 101 course, coming this August!