November 2018

Defining the Four November Promotion Trends

By |2020-05-08T13:23:15-04:00November 1st, 2018|Uncategorized|

The month of November hosts arguably one of the largest retail weeks of the year. What started as Black Friday has grown into the monstrosity that starts anytime after Halloween + really only transitions into Christmas and New Year promotions, rather than coming to an end. With SO MUCH marketing and messaging happening between Thanksgiving and Giving Tuesday, how do you know where your business falls and how to maximize the potential without making your business look like a garage sale? It starts with knowing which category your business falls into. Here's an explanation of the differences between Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday: Black Friday This is likely the day that inspired the “Shopping Is My Cardio” meme. A mere decade ago, these sales started at 5am the day after Thanksgiving, and now, Black Friday sales can be offered pretty much anytime in November. If your work centers around a brick + mortar business, (unless you’re a small shop!) a Black Friday sale is likely what your customers will be waiting on from you. Small Business Saturday Bottom line: it’s hard for small businesses to compete with the big boys – in terms of [...]

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October 2018

Narrow 2018 Recap

By |2020-05-08T13:23:21-04:00October 26th, 2018|Business, Faith, Faith-Based Leadership, Family, Uncategorized|

Unity is one of those things that is hard to describe, but impossible to miss. And I think everyone who was at Narrow 2018 would agree, that’s exactly what we experienced: Unity. And not because our work lives or family lives look the same, but because we all share an intense desire to follow Jesus. No one came to see the speakers or be seen themselves. The spirit in the room was a hunger to hear from God Himself. I think most of the time when people attend a business conference, there’s this front that everyone tries to put up of having their life all together. Thankfully, that was missing. Instead, it was just a room full of women desiring to get their life right – by God’s definition. Praise Him for doing everything we prayed for and more. Heartfelt thanks to each of you who were there and made this weekend what it was. You bless us so much! Here are the top 3 takeaways from each swHw team member: Michelle Myers We use our passion to excuse many things in life, but especially our pride. Make sure you’re not falsely identifying your pride as “passion.” – Somer Phoebus "It [...]

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Narrow Prayer Guide

By |2020-05-08T13:23:27-04:00October 5th, 2018|Uncategorized|

Prayer isn’t just part of our event planning; it’s the backbone. We can’t create a spiritual experience; God must show up. With so many of you traveling to us, there are so many details, we could never know them all...but HE does. For this month, we’ve put together a daily prayer prompt, rooted in Scripture, that covers the biggest burdens God has placed on our hearts—before, during and after Narrow.  We invite you to print this prayer guide + post it somewhere where you’ll see it and can pray with us daily. It encourages us SO much to know that you’re praying with us! God, come and do what only You can do - we love You! P.S. If your business/ministry runs events, we encourage you to use this as a template to create a prayer plan for your event. Bottom line: God’s power is required to do His work. We pray this template blesses you in what He has entrusted you with! And it’s STILL not too late for you to be with us. Head to sheworksHisway.com/narrow2018 to join us! Download the Prayer Guide!

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September 2018

Why YOU Should Come to Narrow

By |2020-05-08T13:23:32-04:00September 20th, 2018|Uncategorized|

You go to buy your Narrow ticket…and then that twinge of doubt pops up, and you hesitate. Been there? Here’s the deal: We get it. After all, when family matters to us more than work, the reality is that it’s HARD to choose to spend a weekend away from them. Logistics aside, we know that you love them and it’s a sacrifice to take that time away. We know…because we feel the same way. But there’s a struggle that we have to talk about. Because right now, there’s a version of “Christianity” being twisted that says you can love Jesus without having to follow Him. And that gospel sells. In fact, it’s especially being fed to the business crowd because people like that message. That message is helping people grow their followings because it says that, no matter what people believe or how people want to live, they can claim to “love” Jesus, but not have to change. And friend, that gospel may sell, but it doesn’t save. We need to have this conversation in person. We need to lock eyes, grab hands, fall on our knees, and cry out to God. Then we need to link arms as [...]

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Planning vs. Tracking

By |2020-05-08T13:25:19-04:00September 13th, 2018|Uncategorized|

It says it in the product title…but we get it. It’s hard to know the difference between planning and tracking. (And trust us – we love our planners too, so this is NOT to say you don’t need a planner!) But we’d love to share three ways planning and tracking are different…which is why as a Christian woman in business, there’s a place on your desk for a planner and a swHw Business Tracker! 1. Planning allows you to assign + complete tasks. Tracking allows you to evaluate a task’s effectiveness. We all know that it requires much less effort to mindlessly go through the motions instead of intentionally giving of our best. Most business tools focus on what you get out of doing business, but marketplace ministry requires us to put our focus on what we give. So rather than just marking a task as “done,” tracking forces us to assess if our work matters. 2. Planning keeps you on schedule. Tracking keeps you on mission. No doubt, one of the biggest enemies of discipline is distraction. We can assure you – our goal is not to overwhelm you with tons of platforms, spotlights and shiny stuff. Our goal is to cut the fluff and focus on the activity that [...]

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