Defining the Four November Promotion Trends
The month of November hosts arguably one of the largest retail weeks of the year. What started as Black Friday has grown into the monstrosity that starts anytime after Halloween + really only transitions into Christmas and New Year promotions, rather than coming to an end. With SO MUCH marketing and messaging happening between Thanksgiving and Giving Tuesday, how do you know where your business falls and how to maximize the potential without making your business look like a garage sale? It starts with knowing which category your business falls into. Here's an explanation of the differences between Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday: Black Friday This is likely the day that inspired the “Shopping Is My Cardio” meme. A mere decade ago, these sales started at 5am the day after Thanksgiving, and now, Black Friday sales can be offered pretty much anytime in November. If your work centers around a brick + mortar business, (unless you’re a small shop!) a Black Friday sale is likely what your customers will be waiting on from you. Small Business Saturday Bottom line: it’s hard for small businesses to compete with the big boys – in terms of [...]

