Building and maintaining a website that converts clients into sales can be puzzling. With so many options, it’s easy to become overwhelmed and not do anything at all. You may understand what you are trying to sell, but is it easy enough to understand to someone who knows nothing about what you do or what you sell? Before spending money on ads to bring more traffic to your site, make sure your site is prepared to welcome visitors! When done well, your website can be as beneficial (if not more) as hiring a full-time employee! Here are three quick changes to convert more clients into sales: 1.) BOLD STATEMENT & RESOLUTION Your website needs to very quickly communicate how you can offer help to your customer. If they didn’t need/want something, they wouldn’t be on your website to begin with, right? The first goal is to identify the problem/need your customer has, and then show them how your business can help them find the solution. Make your customer feel like you are talking directly to them and no one else. If the customer inserted their name or business into the statement, could they identify with what you have to [...]

Eeek – I get it! So before you even read this you might be thinking… CRM? What’s that and do I reeeaaaalllly need one? If you’re an online business owner living in the 21st century, then the answer is absolutely YES!! So for the novices and newbies out there -- what is a CRM tool? CRM stands for Customer Relationship Management, and it is a total techie term for software that can do a bunch of useful things to help you run your business smoothly and effectively. The perfect CRM can save you time, money, and effort by interacting with your clients on your behalf. You may think this sounds totally impersonal, but it doesn’t have to be if you set it up right! Why do you need CRM software? The right CRM allows you to work smarter, not harder! If you are in your early stages of your online biz, you may only be looking at some basic functions such as email automation for new client sign-ups or a way to easily send newsletters to email subscribers. A more developed company may benefit from automated Point of Sale (POS), Vendor Management, Accounting Functionality, Operational Data Analytic tools, and [...]