About Rachel McMichael

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So far Rachel McMichael has created 2 blog entries.

July 2017

Leading Well on Your Hardest Day

By |2020-05-08T15:35:47-04:00July 20th, 2017|Branding, Business, Faith, Faith-Based Leadership|

Tuesday started out like any other normal work day. I (Rachel) had just onboarded a new team member (an incredible web designer) who had been filling in on an ad-hoc basis for a few months. I was excited to get him started on some new projects, so I gave my new team member a few instructions about setting up the new theme and went on my merry way. Within a few short hours, everything had fallen apart. Okay, okay, I’m being a little extra-dramatic for effect here. But honestly it FELT like everything had fallen apart! My new team member accidentally took down my ENTIRE website – actually, MULTIPLE websites (thankfully all my own). Basically, everything I had ever built online vanished in just a few clicks. For someone who makes her living running an ONLINE business, to be without an ONLINE presence is pretty much the kiss of death. I’ll be totally transparent — I spent the first few minutes in panic mode. While most of the sites were test sites with outdated material, this server hosted my main membership site where customers and clients regularly view content. Within a few minutes of the site going down, we [...]

June 2017

Which CRM is Right For Me? 5 Determining Factors

By |2020-05-08T15:36:06-04:00June 27th, 2017|Business|

Eeek – I get it! So before you even read this you might be thinking… CRM? What’s that and do I reeeaaaalllly need one? If you’re an online business owner living in the 21st century, then the answer is absolutely YES!! So for the novices and newbies out there -- what is a CRM tool? CRM stands for Customer Relationship Management, and it is a total techie term for software that can do a bunch of useful things to help you run your business smoothly and effectively. The perfect CRM can save you time, money, and effort by interacting with your clients on your behalf. You may think this sounds totally impersonal, but it doesn’t have to be if you set it up right! Why do you need CRM software? The right CRM allows you to work smarter, not harder! If you are in your early stages of your online biz, you may only be looking at some basic functions such as email automation for new client sign-ups or a way to easily send newsletters to email subscribers. A more developed company may benefit from automated Point of Sale (POS), Vendor Management, Accounting Functionality, Operational Data Analytic tools, and [...]