With an increase in advertisements, social reach, websites, and communication tools, it’s easy to overlook some essential graphic design rules. Don’t miss out on gaining a new client or converting your ad into a sale because of simple mistakes! The information below goes beyond stretching logos and using bad fonts (which are big no-no’s) and aims to help you understand that what you communicate in your design is just as important as how it looks. Here are five of the top graphic design blunders to avoid and how to fix them: 1.) MISSING BASIC INFORMATION I hate to state the obvious, but I can’t tell you how many times I’ve seen an invitation, advertisement, or publication that fails to give the most important information necessary for someone to take action or get involved! If you are having a barbecue at your home, but forget to put the time and the date on the invitation – you’re not only confusing your guests, but creating MUCH more work for yourself on the back-end in having to communicate details to each person on your guest list! TIP: Always make sure you're addressing the who, what, where, when, (sometimes the why), and an [...]

Customer Feedback. Between Facebook reviews, websites that exist specifically for rating your customer experience, and not to mention, social media instant feedback, it’s never been easier for businesses today to get feedback from their customers. But how do you know the difference between a good idea and one person’s personal preference? Or what negative feedback do you take to heart, and what feedback do you ignore? I’m so glad you asked. Here are my top five tips to help you manage customer feedback…without losing your mind. Tip #1: No name, no worries. People are really brave behind a computer screen. If someone has left a negative customer review on my website, but they don’t attach their name to it, I immediately rule it out. If they aren’t brave enough to put their name to their opinion, they aren’t looking for me to resolve their issue. They just had a bad day, and they chose to take it out on me. Hit that delete button, and go about your day! Tip #2: Pay attention to tone. Yes, even if it’s an email! Here’s the easiest difference between a critique and a critic: A critique is a suggestion, where the goal [...]