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August 2016

What Good Customer Service & Your Witness Have in Common

By |2020-05-08T15:47:40-04:00August 4th, 2016|Business, Faith|

Have you ever experienced horrible customer service? I’m betting that you have, and it’s an experience that you’ll probably never forget. Customer Service is the support that you offer your members, customers, patients, etc. Customer service is crucial in business AND in ministry. I emphasize AND because often times, I feel like ministries leave this part out. They don’t understand that customer service is the perfect way to show God’s love. When someone emails or calls with questions or concerns, they should know that they are dealing with a Christian. And by that, I mean they should see that your mannerisms and attitude are like Christ. You are slow to anger. You are patient and you listen to them. There have been many emails that I have received (not necessarily from swHw members) where I wanted to immediately send them an email back and basically say “I’m sorry, but no.” But what a great opportunity to show people grace! Instead of immediately shutting down and assuming that they are wrong, or that they should have done this or that, why not give them the benefit of the doubt, cover them in grace and mercy, and speak to them in [...]

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July 2016

Stewarding our Time for God’s Glory

By |2020-05-08T15:47:52-04:00July 28th, 2016|Business, Faith-Based Leadership|

When time is mentioned throughout scripture, it almost always reminds me of how misconstrued our idea of time really is. Our time on earth is so short. Like a vapor of smoke that vanishes (James 4:14.) My husband is a student pastor of 16 years and often uses a video by Francis Chan to help our students visually grasp our “timeline” of existence as humans. Francis has a lengthy rope that goes from one end of the very large stage to the other and he asked the students to imagine it went on forever. On the end of the rope he is holding there was about 3-4 inches of red tape wrapped around the rope. Francis then explains that the very small area with red tape represents our time on earth. This tiny little portion on a never ending rope? That’s crazy! You see, as short and insignificant as our time on earth may seem, our entire eternity is decided by it, which makes it incredibly significant. Our lifetime on earth is insignificantly significant - yep, it’s a thing. Insignificant in terms of time as we understand it, but SO significant in terms of the responsibility God has given [...]

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4 Things your Instagram Content Should ALWAYS Do

By |2020-05-08T15:47:58-04:00July 26th, 2016|Branding, Business|

It doesn't take a degree in marketing or social media management to produce valuable content on social media. It simply takes an understanding of what people want and need. As a business or ministry, your goal is to serve your customers well by providing a product or service that ultimately offers them a solution. So how do you communicate that through social media without directly selling and then pushing your ideal customers further away? Use this checklist inspired by Hilary Rushford, personal stylist and business coach, while creating your social media content to ensure that it always provides value for those following you. Hopefully they won't just be your followers for long! 1. Educate. What can you teach that is related directly to your field? People love to learn something new that will improve their quality of life! For example, let's say you sell beautifully designed planners. A follower might appreciate you sharing your top tips on how you stay organized. Don't get caught up in feeling like it has to be mind blowing or something that has never been taught before. People will appreciate your unique spin on it and it will build your credibility and trust with [...]

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Should I Share My Opinion on Social Media?

By |2020-05-08T15:48:04-04:00July 21st, 2016|Business, Faith, Faith-Based Leadership|

From politics to parenting, our world is not short on opinions. In fact, at the end of the day, I doubt anyone goes to bed thinking, “I wish I knew just one more thing about how someone else is thinking.” The joys of social media: a fantastic tool in the hands of some, and a landmine that can blow at any moment in the hands of others. As someone with a platform (not near as large as most), I used to struggle with what I should share and what I shouldn’t share. I came up with three guidelines that have helped me, and I hope they are valuable to you as you seek discernment in sharing on social media. Guideline #1: If my opinion is different than God’s opinion, I’m wrong. Isaiah 55:8-9 remind us, “’For my thoughts are not your thoughts, neither are your ways my ways,’ declares the Lord. ‘As the heavens are higher than the earth, so are my ways higher than your ways and my thoughts higher than your thoughts.’” Basically, God is reminding us here that we’re not going to ever understand fully what He does or why He does it. So whether we [...]

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