In case you didn't hear the news, we are SO excited to announce that we are open for new members! In a LIVE video today, we dug into the heart of who we are at swHw, the women we aim to serve + what being a member looks like. We'd LOVE to encourage you + equip you with our Biblically-based business training portal. We're open today through Thursday, May 4th. We can't wait to meet you! [vimeo id="215910692"] Join here: tinyurl.com/swHwmember
One of the cool things about social media is that it’s opened doors for us to be able to communicate with people we look up to – those in our field, authors, speakers, business mentors. It’s an incredible opportunity. But is there a way to get their attention? Because after all, if there’s something that we really dig about them, wouldn’t they feel the same way about us? There’s only one thing that has worked for me to be able to score face-to-face time with people I’ve looked up to for years – from Christian authors to business gurus. And it’s not “wowing” them with what I do or with my work. It’s not asking them to promote me or my business. In fact, it’s exactly the opposite. These three tips are so simple, but many people overlook them. And it has had a 100% success rate for me. Here you go! Get involved in their work. Depending on the audience size of your virtual mentor, you may or may not be able to get a response from them on social media. But you dramatically increase your chances once you start doing business with them. If they have an [...]
Your Facebook banner is the most important picture on your Facebook business page. Consider it your first impression! It’s the first picture that people see when they visit your page. A Facebook banner should be changed every couple of months so that people see a fresh new look when they go to your page, if not sooner depending on if it needs to be updated with relevant information. Here are some tips to keep in mind when creating and designing your Facebook banner: 1. Show your brand. Show your brand in a creative, clear way. What you sell, promote, or do should be immediately obvious. Your banner is the prefect place to SHOW your brand in a picture. You can also incorporate seasons and holidays to make your banner festive! 2. Don’t use too much text. Over half of Facebook’s content is images and and visual content. However, too much text on a picture looks messy. Instead, use a fun, creative photo to truly show what your business or ministry is about. 3. Promote upcoming events or products. Changing your banner often helps to make your page show up in people’s newsfeed. Your banner [...]
As the Creative Director of She Works His Way, I spend a lot of time creating images and editing photos from my phone. Today, I'm sharing the best 3 photo editing apps I use and why I think they're pretty awesome. If you're not yet a swHw member, be sure to join us because next month I will be leading a live class on editing your photos from your phone! I'd love to see you there! 1. VSCO VSCO is by far my most used app for straight up photo editing. Why? For starters, it has an amazing set of filter presets to choose from. Don't be overwhelmed by the variety of options. After using VSCO, you will probably find yourself using the same few presets again and again. My most used preset is the F2, but it all depends on what subjects you are shooting and what mood you are trying to create with your photos. Then, when you click on your adjustment toolbar, you have access to all of the basic tools you need to give your photos that extra touch of brilliance. Adjust the exposure, contrast, sharpness, crop, or temperature to create the perfect look and [...]
It doesn't take a degree in marketing or social media management to produce valuable content on social media. It simply takes an understanding of what people want and need. As a business or ministry, your goal is to serve your customers well by providing a product or service that ultimately offers them a solution. So how do you communicate that through social media without directly selling and then pushing your ideal customers further away? Use this checklist inspired by Hilary Rushford, personal stylist and business coach, while creating your social media content to ensure that it always provides value for those following you. Hopefully they won't just be your followers for long! 1. Educate. What can you teach that is related directly to your field? People love to learn something new that will improve their quality of life! For example, let's say you sell beautifully designed planners. A follower might appreciate you sharing your top tips on how you stay organized. Don't get caught up in feeling like it has to be mind blowing or something that has never been taught before. People will appreciate your unique spin on it and it will build your credibility and trust with [...]
