May 2018

swHw Heartbeat: Our Main Mission

By |2020-05-08T13:27:20-04:00May 7th, 2018|Uncategorized|

Our main swHw mission: To live by the order of God first, family second, and work third. It’s never perfect, but it’s always our goal. We're not just aware that the way we work may look a little different from the outside - we pray that it does. We are women with an undeniable mission written in our hearts and we know Who is ahead of us, hand-crafting each step. We want to know God and make Him known. We desire our families to see Jesus in us first and most often. And in a world where business and Jesus can be like oil and water. However, we know that placing God first in our lives doesn’t stifle our work, but that He is the fuel to make it truly worthy and good. In a recent video I want to share with you today, swHw founder, Michelle Myers said, “Jesus never promised to build your business, but He has promised to provide for your needs.” As swHw women, that means we must have our eyes on building His church and have our hands busy in the work. Forget the glamour; it’s for His glory. Our own work matters, but [...]

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April 2018

Is Social Media The Only Way?

By |2020-05-08T13:27:25-04:00April 26th, 2018|Uncategorized|

Remember the days of at-home Tupperware parties? I do. I’m an introvert in most ways, so an at-home party was not my cup of tea. That’s why nine years ago, I was so excited about the opportunity to build a business entirely online. And that I did! The second business I built grew to be more successful than I expected it to be, and it was just that - an online business with a well known MLM company shared and promoted primarily through social media. I loved it for five  years. And then I didn’t for two more years. What changed? - Mark Zuckerburg decided I should pay to use his platform for advertising. I can’t blame him, I guess that makes sense. - Then the top dudes at Facebook and Instagram came together and decided that they were going to invent a complicated algorithm that no one understood, and that, even for the really smart people who could figure it out, would change so quickly, that figuring it out would do them no good. Basically, they wanted to be in charge of who I saw and who saw me. - Finally, and this may be the biggest sign [...]

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March 2018

Creating Instagram Story Ads

By |2020-05-08T13:27:38-04:00March 22nd, 2018|Uncategorized|

You ladies have seen them… and you’re probably wondering, “How do I do them?” Well grab a cup of coffee and a pen, because today we’re breaking down #allthethings when it comes to Instagram and Instastory ads! Last January, the powerhouses at Facebook launched the Instastory ads Beta to 30 big-name brands and it took off like WILDFIRE!! So what is an Instastory ad and how can you create one? An Instastory ad is an image or 15-second video that looks just like all of the other stories you’re used to seeing in your feed. The only difference: Someone paid for you to see it (you’ll see the word “Sponsored” above it.) Grab your phone (ok, let’s be honest – 80% of you are on your phone reading this right now, aren’t you?) and head to Instagram. Now click on stories. Swipe right 3-5 times and I can almost guarantee you’ll see a sponsored post. So how do you create one? It’s super simple! Step 1: Get Clear On Your Goal Are you running an ad to collect email addresses to your opt-in? Are you trying to get registrations to an opt-in? Do you want users to purchase your [...]

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Sunday: Beyond the Unplug

By |2020-05-08T13:27:43-04:00March 8th, 2018|Uncategorized|

At she works HIS way, we take Sunday seriously. We rarely post or even log in to our social media or email accounts. Our desire is to set an example that, despite what all the experts may say about what unplugging even for a day does to your organic reach, obeying God is more important than obeying the latest algorithm. (We’re pretty sure that goes without saying. But, we’re saying it anyway.) But Sunday isn’t just about unplugging from the world. It’s about intentionally plugging into our greatest Source of power: God Himself. You know we love the phrase “keep my hustle holy” around here. But the truth is, our work is just one aspect of holy hustle. Holy hustle should happen in our homes. And most importantly, holy hustle should happen in our hearts. Yes, that holy hustle of heart should happen every day. But we also can’t ignore that God has instructed us to have one day a week where He gets more than just some of our hustle: He gets all of it. In Exodus 31:12-18, God specifically speaks to Moses about the Sabbath. But before we dig into some application, I want to point out [...]

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The swHw Charge

By |2020-05-08T13:27:50-04:00March 7th, 2018|Uncategorized|

At the beginning of 2018, Michelle Myers sat down after her prayer time and wrote 10 statements that were pressing on her heart. After sharing them with the swHw team, we loved it so much that we started calling it "the swHw charge." Somer Phoebus did a super fun interview-style class with our swHw founder about these 10 guiding principles for the she works HIS way life. Our members wanted to make this live class free to non-members so you can see the heart and mission behind swHw. You can download your free pretty printable of the swHw charge here.

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