Ok ok – not the most riveting topic in the world. I get it! But when you’re running an online business, this topic is oh-so-important to your daily operations. So if you want to understand how to keep your business emails from landing in the dreaded spam folder, you have to understand the concept of whitelisting. So what exactly is whitelisting? A whitelist is a list of email addresses that are accepted by spam filter software and other email-blocking programs. You may also be asking “Why is this important to me?” Well, let me tell you, it is verrry important if you actually want people to see all of your emails. Not to mention the emails that YOU may be missing out on because your own Internet Service Provider’s (ISP’s) filtering service has re-routed them straight into your junk-mail folder because it thought it looked suspicious. Don’t fear, your very own Techspert is here to help! Often you may not even realize that you are missing out on emails, even some that you may have purposefully subscribed to. If you’re fortunate, you might notice something in your junk mail folder and rescue it before it gets deleted, but then [...]

My work puts me in contact with lots of entrepreneurs. Over the years, I’ve discovered very few have been able to strike a balance between learning and implementation.  Of course, knowledge and vision is an important piece of entrepreneurship, but so is the willingness to try, even if it means failing a few times before you land on your feet. Let’s talk about what happens if we tend to lean to either extreme of dreaming or doing… The Over-Dreamer These entrepreneurs might as well call themselves professional students, as they spend their workdays reading, listening to podcasts, and having lots of ideas and opinions… yet they never really do anything. This person can quote leaders in their field with ease, always seems to have an opinion on what others are doing, and is never short on ideas on how everyone else should implement. Yet, they spend so much time learning and researching that they never actually get around to doing anything. These entrepreneurs are rarely in situations where they don’t “know” the answer. Yet because their brain and their resume don’t add up, the opportunities don’t come. And if you never move forward, you will get lapped, even by [...]