November 2017

What is the swHw Business Tracker NOT?

By |2020-05-08T13:38:36-04:00November 27th, 2017|Branding, Business|

Last time, I told you all about what the tracker is. So I thought today, I would share with you what it’s NOT. You ready? Let’s go! It’s NOT a planner. You’ll need a place where you can keep your schedule (if you have a lot of appointments), your kids’ school schedule, church activities, etc. And you won’t find room for any of those, with the exception of a few key dates for your business every month, inside the swHw Business Tracker. This is not designed to organize your life. It’s designed to track business progress and keep you laser focused on doing business God’s way. It’s NOT a general goal-setting tool. We believe in being well-rounded when it comes to goals. You should set goals that incorporate your marriage, your family, your health, etc. But the only goals you’ll set inside the swHw Business Tracker pages are business related. Again, not because we believe setting goals in other areas aren’t worthy endeavors. It’s just not the point of the swHw Business Tracker. It’s NOT a shortcut. Inside the pages, you’ll find many tips (particularly in the Guide section!) that will help you run your business in ways that [...]

What is the swHw Business Tracker?

By |2020-05-08T13:38:46-04:00November 27th, 2017|Branding, Business|

Our world today has more distractions than ever, and our businesses are no exception. I mean, with the distraction of social media alone, you could work for hours every day without really accomplishing anything. But it goes beyond distraction. So many business owners consistently confuse marketing with business activity. Yes, marketing matters! But that doesn't change that you have to have systems to deliver on your marketing promises. The best marketing in the world can't fix a faulty product/service. So we wanted to create a resource that fills in the gaps. A resource that exposes the highlight reel, that purposely guides our grind and most importantly, makes sure that our work is geared to bring God glory. Here's the truth: Businesses are built one day at a time, one person at a time. And anyone who tells you otherwise wants something from you more than they want something for you. So that's what the swHw business tracker does: it prioritizes the behind-the-scenes work required to build a thriving business, while simultaneously providing a detailed roadmap to plan so you're never behind, complete with the appropriate motive checks. Every tracker represents one quarter of business activity. From evaluation questions to [...]

5 Reasons Your Home Office is Failing You

By |2020-05-08T13:36:26-04:00November 14th, 2017|Business, Family|

You don’t really have one. You think you do, but the corner of the catch all room or the dining room table will not work. Create a space for you to work. A space that is clean, clutter free, and all yours. It doesn’t have to be big! It doesn’t even have to be a room, but it has to be a place where you are able to “escape” and focus. I have always sacrificed a formal living room or dining room for my office space. If I have to work at home, I must have a place conducive to productivity! You’re not a home office kinda person. My husband is a pastor, and because we are still a mobile church, the entire staff shares a loft area on top of a relative’s garage. That’s right, more than a dozen people cram into this space to “work.” Needless to say, it’s not a place that provides the proper atmosphere for studying, so each of the pastors get a study day at home. Kent CANNOT work from home. He will tell you himself when he tries to, he ends up eating all day and falling asleep if he sits down [...]

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End the Glam, Guide the Grind, Give God the Glory

By |2020-05-08T13:36:32-04:00November 9th, 2017|Branding, Business, Faith, Faith-Based Leadership|

“Buy followers from us for your social media account! Make everyone else think they’re missing out.” “Don’t re-invent the wheel! Just duplicate this process, and you’ll bring in money every month.” “With us, you set flexible work hours. Work when you want, where you want, and still score a paycheck!” That’s the world we live in, right? Everywhere you turn, someone is trying to teach you how to make more money with less work. They hook you with a shortcut. And not just any shortcut. With just a few “easy” payments, you can bypass some of the hard trenches of business ownership. Or so they claim. Today, it’s time to get real. I’m tired of the false claims and cheap promises. Business ownership is not easy. And anyone who tells you that it is wants something from you more than they want something for you.  Is business ownership worth it? Yes. Would I trade what I do for any other job? Absolutely not. But it’s not easy. Business ownership is not fancy trips, cool websites, styled photoshoots, gaining “followers” and constant approval and affirmation. (Although, that’s easily the perception on social media!) But business ownership, especially if you’re here [...]

October 2017

Let Your Kids Be a Part of Your Calling

By |2020-05-08T13:36:42-04:00October 17th, 2017|Business, Faith, Family|

As a part of the she works HIS way team, I’ve been anticipating the Narrow conference for a full year. We began planning for, praying over and talking about details long before a date was set. Our founder, Michelle, knew that this was a big part of the ministry’s future and we were all on board without hesitation. The weekend proved to be even more than we could have anticipated. I mean, you fill a room with women who love business, love to learn, and who are aching to serve Jesus well in it all, and you’ll just get to sit back and watch God move. I’m grateful for the images and content that is forever etched in my memory. Sometimes, God prepares your heart to hear something that you are totally not expecting to hear, and my momma heart is feeling so tender now in the best way. Mommas and future mommas, Somer Phoebus made this statement in her “Stop Doing List” session on Saturday, and I want you to hear it: “You don’t have to protect your children from your business.” She went on to explain that if you feel that God has called you to a [...]

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