October 2016

3 Ways to Win Over Your Online Prospects

By |2020-05-08T15:44:58-04:00October 11th, 2016|Business|

It can be tough to be in business in a world where we are constantly being sold. We have more eyes on our businesses than ever before but for many of us,  this hasn’t translated to anything that resembles profit. Why? People are numb to being sold. If there are humans present, somebody will see it as an opportunity to pounce. Don’t be that someone. Think about social media right now as opposed to 5-7 years ago. It quickly went from keeping up with family and cute kitten videos to every third post in your newsfeed being a commercial for something.  I’m not saying that’s a bad thing though, she works His way uses Facebook and Instagram as the #1 source of our marketing. Same goes for the gym my husband and I own. But what good does all of the “selling” do if it only brings eyes, but no transactions? That’s what I want to help you with today! First, we need to get away from the idea that a social media “like” is a win. That’s like saying a person walking into a restaurant and giving the chef a high five because the menu LOOKS good, but [...]

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4 Questions to Ask to Strengthen Your Team

By |2020-05-08T15:46:10-04:00October 4th, 2016|Business, Faith-Based Leadership|

This past May, I attended Dave Ramsey’s EntreLeadership Summit, which I can’t say enough great things about. I learned so much, and it’s difficult to narrow down my favorite takeaways. But today, I’m going to try. I love our team – and if you’ve been here a while, I know you know why. Teeny, Suzy, Somer, and James all play critical roles in the work done in the swHw community. But when your team is stretched from North Carolina to Delaware, I would be lying if I said it didn’t create unique problems. Problems that I’m grateful for. Problems that I believe many people would wish to have for themselves. But still, problems that need to be dealt with. One thing I’ve learned with having a largely remote team is that there’s no such thing as over-communication. We have established lots of fantastic tools to help us be able to communicate with one another, despite working at different times in different locations. But because we don’t get to see one another everyday, because we sometimes rely on email and text for a few days before we can connect on the phone or on a web meeting, it’s not hard [...]

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September 2016

How to Ensure Your Kids Don’t Hate Your Job

By |2020-05-08T15:46:15-04:00September 29th, 2016|Business|

I've worked since I was 15 years old. It's the plan that God had for me and I knew that early on! I loved my jobs - all of them! (Minus the bank teller job - can you say snooze fest for this hyper leader that's not great at math or sitting still.) But when I had children I expected that feeling to go away. I was shocked when Kennedi was 3 months old to find myself depressed and feeling down about everything. It was until I found a very part time job that I struggled. I realized during that season of life that I was a better wife and mommy when I was able to use my brain and tap into my love for all things business a few hours a week. Now I have a 14 and 16 year old and I can tell you without a doubt, I haven't done it all right! But I have prayed over this one subject often, and I've watched God answer my prayers and teach me to be the best working mom I can be. Here are 3 simple but powerful things I've learned to do to keep my girls [...]

Best 3 Photo Editing Apps for your Phone

By |2020-05-08T15:46:24-04:00September 27th, 2016|Branding, Business|

As the Creative Director of She Works His Way, I spend a lot of time creating images and editing photos from my phone. Today, I'm sharing the best 3 photo editing apps I use and why I think they're pretty awesome. If you're not yet a swHw member, be sure to join us because next month I will be leading a live class on editing your photos from your phone! I'd love to see you there! 1. VSCO VSCO is by far my most used app for straight up photo editing. Why? For starters, it has an amazing set of filter presets to choose from. Don't be overwhelmed by the variety of options. After using VSCO, you will probably find yourself using the same few presets again and again. My most used preset is the F2, but it all depends on what subjects you are shooting and what mood you are trying to create with your photos. Then, when you click on your adjustment toolbar, you have access to all of the basic tools you need to give your photos that extra touch of brilliance. Adjust the exposure, contrast, sharpness, crop, or temperature to create the perfect look and [...]

3 Tips to Remain the Purpose Police of Your Life

By |2020-05-08T15:46:28-04:00September 22nd, 2016|Business, Faith, Faith-Based Leadership|

Purpose. In business, it’s the word that separates the innovators from the imitators. It’s what differentiates between top-performing businesses and average-producing businesses. (Bonus tip: Couple being purpose-driven with integrity over a decade in the same space, and you’ll outdo 90% of the competition in your market.) So, in a world that seems to emphasize profitability and popularity, how do we ensure purpose stays the focus for our lives? Here are my top 3 tips: Pray. “But I have raised you up for this very purpose, that I might show you My power and that my name might be proclaimed in all the earth” (Exodus 9:16). Attempting to walk in purpose without consulting our Purpose-Giver is about as irresponsible as it gets. God gave us our purpose, so we must continually be growing in our personal relationship with Him to continue to grow in purpose. One of the most important things I stress with the women I mentor is how prayer is a productive use of our time. Don’t make it an afterthought, but a daily non-negotiable. Even if you’re just getting started in business or ministry, little is much in the hands of God. Prayer is our regular exercise [...]

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