Creating Instagram Story Ads
You ladies have seen them… and you’re probably wondering, “How do I do them?” Well grab a cup of coffee and a pen, because today we’re breaking down #allthethings when it comes to Instagram and Instastory ads! Last January, the powerhouses at Facebook launched the Instastory ads Beta to 30 big-name brands and it took off like WILDFIRE!! So what is an Instastory ad and how can you create one? An Instastory ad is an image or 15-second video that looks just like all of the other stories you’re used to seeing in your feed. The only difference: Someone paid for you to see it (you’ll see the word “Sponsored” above it.) Grab your phone (ok, let’s be honest – 80% of you are on your phone reading this right now, aren’t you?) and head to Instagram. Now click on stories. Swipe right 3-5 times and I can almost guarantee you’ll see a sponsored post. So how do you create one? It’s super simple! Step 1: Get Clear On Your Goal Are you running an ad to collect email addresses to your opt-in? Are you trying to get registrations to an opt-in? Do you want users to purchase your [...]