In high school, all of my friends were going out for track, and somehow, they convinced me that I needed to join them. The only problem was that my friends were fast, strong, and just naturally gifted athletes. I, on the other hand, was not. But I figured that if I went out for long distance as my event, I could at least endure, be consistent with my workouts, and hang in there. And that’s what I did. It wasn’t pretty, but I never gave up. Looking back, I’ve learned that this is a theme that has run throughout my entire life, especially when it comes to my business. I’ve never been the fastest, strongest, or most gifted, but I have tried to go the extra mile by enduring the ups and downs and by continuing to show up every day to be consistent. I truly believe that going the extra mile helps develop customer loyalty. And in my experience, this is done in three equally important ways: First Impressions We’ve all heard the famous Will Rogers quote: “You will never get a second chance to make a first impression.” It’s so true! Think about it—the minute you walk [...]

Our main swHw mission: To live by the order of God first, family second, and work third. It’s never perfect, but it’s always our goal. We're not just aware that the way we work may look a little different from the outside - we pray that it does. We are women with an undeniable mission written in our hearts and we know Who is ahead of us, hand-crafting each step. We want to know God and make Him known. We desire our families to see Jesus in us first and most often. And in a world where business and Jesus can be like oil and water. However, we know that placing God first in our lives doesn’t stifle our work, but that He is the fuel to make it truly worthy and good. In a recent video I want to share with you today, swHw founder, Michelle Myers said, “Jesus never promised to build your business, but He has promised to provide for your needs.” As swHw women, that means we must have our eyes on building His church and have our hands busy in the work. Forget the glamour; it’s for His glory. Our own work matters, but [...]