Between Black Friday and Giving Tuesday, you have a lot of opportunity as a small business owner, but with so much marketing and messaging over those 5 days how do you maximize the potential without making your business look like a garage sale? That’s a great question! So we answered it by creating a resource for our swHw members that will walk them through the best way to plan all of their November promotions so that they can increase traffic and sales the right way for their clients.
Here are the four well known promotions that you may want to include in your marketing strategy. For the rest of the resource, join swHw here and become a member today!
This is likely the day that inspired the “Shopping is My Cardio” meme. A mere decade ago, these sales started at 5am the day after Thanksgiving, and now, Black Friday sales can be offered pretty much anytime in November. If your work centers around a brick + mortar business, (unless you’re a small shop!) a Black Friday sale is likely what your customers will be waiting on from you.
Small Business Saturday
Bottom line: it’s hard for small businesses to compete with the big boys — in terms of the amount of marketing or the margin on the deal. Now, thanks to Small Business Saturday you don’t have to! If you’re a small business, take advantage of the day reserved just for you to honor your customers – without having to compete for marketing with the major corporations.
It’s the single biggest online sales day of the year. Cyber Monday brews the perfect storm of exhausted travelers returning to work with the convenience of not having to leave their desk to score the sale. Keep in mind, though, that this is still largely ruled by large corporations, so if you own a small online shop, you’d probably be better suited for Small Business Saturday, so you’re not getting lost in your customers’ email inbox or tripling the amount you would normally pay for social media ads.
As consumerism has gotten to an unhealthy level, a few leaders stepped up in 2012 to trend giving rather than receiving – placing the importance of using our money to give back rather than just to accumulate more stuff. Giving Tuesday is a great way to invite your customers to come together for a cause you care about. No, you don’t keep the money you raise, but as we all know, serving brings people together, and rather than just saying you care, participation in Giving Tuesday is a powerful movement to show you care.
Want more? For the rest of this resource + dozens of others, become a she works His way member today!