Social media is not the only place to talk to customers. I repeat: social media is not the only place to talk to customers. And yet, it’s the communication strategy the majority of small business owners rely on, while simultaneously being the component of their work that wastes the most time, frustrates them the most and produces the least amount of return.
Here are three quick reasons social media should not be your primary business communication strategy:
1) You do not own social media platforms.
It’s always risky when you rely on a platform you cannot control. And you and I are not in control of the decisions being made at social media platforms. At any time, a platform could be shut down, sold or changed drastically — without considering your business once.
2) Social media requires you to fight against an algorithm with a different agenda than yours.
Every social media platform is a business with an agenda. And no matter what you do, their agenda is not your agenda. The only thing you can count on from the algorithm is that it will continue to change without giving you much explanation.
3) Social media does not allow you to talk to different people differently.
Your “followers” covers a variety of people: those who are completely new to you, serious prospects, brand new customers, loyal customers, comparable companies in your industry — and every person somewhere in between. To communicate effectively with every person who is engaging with you, you’ll eventually need to be able to talk to different people differently – and you cannot do that relying solely on the outlets social media provides.
So whether you’re tired of getting frustrated every time the algorithm changes or you’ve grown to a place where you’re ready to explore new communication streams, this month’s workshop with Michelle Myers will help you both streamline (and algorithm-proof!) your communication strategies for your business.
Members, you’re already signed up and ready to go – we’ll see you there!
Not a member? Join us as a member, or pay the drop-in rate of $20 to save your seat in the workshop.